Audiences that come from your CRM, not from a purchased list
Every Guest Sender audience is built from guests who already talked to your hotel, filtered with the tags of your CRM Hotelier. With a live count and saved segments.
The audience decides the outcome of the campaign
You can write the best message in the world and ruin it with the wrong audience. A romantic weekend offer does not speak to a family the way it speaks to a couple; a corporate rate does not interest the leisure guest. Segmenting is not a luxury for big chains: it is the difference between a message that gets thanked and one that gets ignored.
The problem is where the contacts come from. Purchased commercial lists are full of cold numbers that never heard of your hotel, and writing to them damages the reputation of your number. Manual broadcast lists live on the phone of someone on the team, with no filters and no history, and they go stale in weeks.
Guest Sender starts somewhere else: your own CRM Hotelier. Every guest who ever wrote to the WhatsApp of your hotel is already there, with their tags and their history. You filter with those tags, watch the count update live as you adjust, and save the audience to reuse it in the next campaign. All with real opt-in, without a single unknown number.
How an audience is built in Guest Sender
From the full CRM base to the exact segment, in a couple of filters.
Only guests who already wrote to you
The starting base is the guests who already talked to the WhatsApp of your hotel. That real opt-in is what makes your messages read like the continuation of a relationship, not the intrusion of a stranger.
- Real opt-in, proven by the conversation.
- Zero purchased or blindly imported lists.
- The relationship exists before the message.
You filter with your CRM Hotelier tags
Families, couples, corporate accounts, frequent guests, spa visitors: every tag in your CRM Hotelier becomes an audience filter. The segmentation you already do in the CRM turns into targeted campaigns.
- Every CRM tag is a filter.
- Combine tags to sharpen the segment.
- The right message for each profile.
You see how many guests qualify as you filter
Every filter you add or remove updates the audience count live. You know before sending whether you are talking to 80 guests or 2,000, and you tune the segment until the size makes sense.
- The count updates instantly.
- No surprises at send time.
- You decide with the number in front of you.
Saved audiences for next time
A segment that works gets saved with a name and reused in the next campaign or automation. Your segmentation work accumulates instead of starting from zero every month.
- Save the segment in one click.
- Reuse it in future campaigns.
- Segmentation becomes an asset.
The sleeping segment that is worth gold
Among your tags lives the most profitable segment: guests who already know you but have not come back in a while. An inactive audience plus a win-back campaign reactivates the base you already paid to build.
- Identify inactive guests with filters.
- Talk to them with context, not cold.
- New bookings from old guests.
Opt-outs leave every audience on their own
When a guest writes “baja” or “stop”, they disappear automatically from every audience, including the saved ones. Your base stays clean with no manual maintenance.
- Automatic opt-out on “baja” or “stop”.
- Applies to every saved audience.
- Clean base, protected relationship.
A purchased list gives you numbers. Your CRM gives you relationships. Campaigns only work on the second one.
CRM audiences against the alternatives
Three sources of contacts, three very different outcomes.
| Guest Sender | Manual broadcast lists | Purchased commercial lists | |
|---|---|---|---|
| Where contacts come from | Guests who already wrote to you | The phone of someone on the team | An unknown third party |
| Real opt-in | Yes, proven by the conversation | Sometimes, with no record | |
| Segmentation | By CRM Hotelier tags | None | Generic and outdated |
| Count before sending | Live, as you filter | By hand | Approximate |
| Reusable | Saved audiences | Rebuilt every time | Degrades over time |
| Risk to your number | Low, with automatic opt-outs | Medium, uncontrolled | High |
Frequently asked questions
Where do the contacts in an audience come from?
Can I use my current CRM tags?
How do I know the size of my audience?
Do I have to rebuild segments for every campaign?
What happens with guests who opt out?
Can I segment inactive guests to win them back?
Talk to your guests without paying for every message
Book a demo and watch Guest Sender run a campaign with the audiences from your own CRM.