Safe Pace: sending that protects the health of your number
Your WhatsApp number is a hotel asset. Guest Sender treats it that way: it sends slowly, in human hours, with a warm-up first and automatic brakes.
Why number health matters more than speed
The WhatsApp number of your hotel is where your bookings, your guests and your digital front desk live. If that number loses credibility because it sends like a machine, you lose everything at once: the campaigns, the conversations and the whole channel. That is why the first rule of WhatsApp marketing is not to send more, it is to send well.
Sending well looks like writing like a person. A person does not fire a thousand messages in an hour, does not write at 3 in the morning and does not repeat the exact same text to hundreds of contacts. When a tool does those things, the behavior shows, recipients report it and the number gets flagged.
The Safe Pace is the Guest Sender answer: a set of fixed rules that make every campaign behave like a human conversation. It sends 44 messages a day, one every 15 minutes with random variation, only from 8 in the morning to 7 in the evening local time, inside a prudent monthly quota. And before the first campaign, it requires the number to have 7 days of activity and 15 real conversations. It is not a limitation: it is the reason the channel keeps working month after month.
The six rules of the Safe Pace
Every rule exists for a reason. Together, they make your campaigns look like what they are: messages from a real hotel to real guests.
44 messages a day, one every 15 minutes
Sends go out spaced, one every 15 minutes with random variation so no pattern repeats exactly. A large campaign spreads across several days instead of going out in one burst.
- At most 44 messages per day.
- 15 minute intervals with random variation.
- Large campaigns spread across days.
Only from 8 in the morning to 7 in the evening
No message goes out beyond the local hours of your hotel. Your guests receive the campaign while awake and receptive, never in the middle of the night, which is the classic mark of careless automated sending.
- Local hotel hours, always.
- No messages in the middle of the night.
- The guest receives in human hours.
A prudent monthly quota
Beyond the daily limit, the number operates inside a monthly quota designed for its long term health. The goal is not to squeeze the channel in one month, it is to keep it working every month.
- A monthly limit on top of the daily one.
- Built for the long life of the number.
- The channel as an asset, not a consumable.
7 days active and 15 real conversations
Before the first campaign, the number needs 7 days of activity and 15 real conversations with guests. A number with a history of genuine conversation is a credible number, and that credibility protects every later send.
- 7 days of activity before campaigns.
- 15 real conversations as a base.
- Credibility is built before sending.
Up to 5 variants that break repetition
Every campaign supports up to 5 versions of the message that rotate across sends, plus the name of each guest. Hundreds of identical messages look like spam; hundreds of personal messages look like an attentive hotel.
- Up to 5 text variants in rotation.
- The guest name in every message.
- No send is identical to the previous one.
Automatic pause and automatic opt-out
If the number disconnects or sends start to fail, the campaign pauses on its own before causing damage. And when a guest writes “baja” or “stop”, they leave the audiences instantly. The brakes are not negotiable.
- Automatic pause if the number disconnects.
- Automatic pause if sends start failing.
- Automatic opt-out on “baja” or “stop”.
A healthy number sends campaigns every month. A burned number never sends anything again. The Safe Pace exists so you always stay in the first group.
Safe Pace against the other ways of sending
Speed gets paid for with the most expensive asset of the hotel: its number.
| Guest Sender | Uncontrolled mass sending | Pay per message platforms | |
|---|---|---|---|
| Sending cadence | 44 a day, every 15 minutes | Bursts of hundreds per hour | High, paying per delivery |
| Sending hours | 8 to 19 local time | Any hour | Configurable, if you remember |
| Number warm-up | 7 days and 15 conversations | None | Not applicable |
| Brake on failures | Automatic pause | Keeps sending | Depends on the plan |
| Opt-out handling | Automatic on “baja” or “stop” | Manual or nonexistent | Configurable |
| Cost per message | None | None, but risks the number | A charge per delivery |
Frequently asked questions
Why only 44 messages a day?
What if my audience is larger than the daily quota?
Can I launch a campaign with a freshly connected number?
What happens if my number disconnects mid campaign?
Does the Safe Pace also apply to automations?
Can I turn the Safe Pace off to send faster?
Talk to your guests without paying for every message
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