Win back the guests who have not returned in months
Your historic guest base is the cheapest audience there is: they already know you, they already wrote to you and they already stayed with you. They just need a reminder that you exist.
The guest you already had costs less than the one who never arrives
Every guest who stayed with you and never returned is an investment left unfinished. You already paid to acquire them, in agency commissions or marketing, they already know you and they already experienced your hotel. And yet most hotels spend their entire budget attracting strangers while their historic base sleeps in the CRM.
Win-back is the practice of waking that base up: identifying the guests who have gone too long without visiting and giving them a concrete reason to return. The problem was always the channel. The reactivation email gets archived along with the rest of the promotions, and calling one by one does not scale for any team.
Guest Sender solves it in two ways. The win-back automation detects the inactive guest and sends a warm message with their name on its own, at most one per period. And for the seasons you need to push, you build an audience of inactive guests with the tags of your CRM Hotelier and launch a campaign with photo, video and up to 5 variants. In both cases, if the guest replies, WhatsMinder picks up the conversation instantly and can carry it all the way to the booking.
How a guest gets won back with Guest Sender
From a sleeping contact in the CRM to an active conversation, with one well placed message.
The win-back automation
When a guest crosses the inactivity threshold, they receive one single message that reminds them of your hotel and invites them back. It works every day, without anyone on the team having to review lists.
- Detects the inactive guest for you.
- A warm message, with their name.
- At most one message per period.
Inactive audiences from your CRM
For one-off campaigns, you filter your CRM Hotelier with tags and build the exact audience: couples who have not returned since last year, corporate accounts with no recent trips. The live count tells you how many they are before sending.
- Filters by CRM Hotelier tags.
- A live count of the segment.
- A saved audience to repeat.
A memory, not a collection notice
The win-back message works when it evokes, not when it pushes. A photo of the sunset from the terrace, a video of the pool, the name of the guest and a reason to return. Up to 5 variants rotate so every send sounds personal.
- A photo or video that evokes the stay.
- The guest name in the text.
- Up to 5 variants in rotation.
Reactivate without burning the number
A large historic base gets contacted with patience. The Safe Pace spreads the campaign across days, with 44 daily messages spaced every 15 minutes and only in local hours from 8 in the morning to 7 in the evening.
- 44 messages a day, spaced out.
- Local hours, 8 to 19.
- A large base gets worked across days.
The reply turns into a booking
When the guest answers, the conversation lands with WhatsMinder, the artificial intelligence receptionist of your hotel, which responds instantly, resolves questions about dates and rates and walks the guest to the booking.
- An immediate reply, at any hour.
- Date and rate questions resolved.
- From win-back to direct booking.
You know exactly who woke up
The campaign reports sent, delivered, read, who replied and opt-outs. Those who replied are your hot list of recovered guests; those who opted out leave the base on their own.
- Full metrics per campaign.
- A list of guests who replied.
- Automatic opt-outs, a clean base.
Every inactive guest in your CRM already paid their acquisition cost. Winning them back costs one message; replacing them costs a commission.
WhatsApp win-back against the alternatives
Three ways to fill rooms again, with very different costs.
| Guest Sender | Reactivation email | Paid ads | |
|---|---|---|---|
| Who it talks to | Guests who already know you | The same base, by email | Strangers |
| Message readership | Several times more than email | Low on average | Depends on budget |
| Cost per contact | No per message cost | Low, with low readership | Pay per click or impression |
| Personalization | Name and CRM history | A name on a template | None |
| If the guest replies | WhatsMinder answers instantly | An unowned inbox | There is no conversation |
| Team workload | Set up once | Build every send | Manage paid campaigns |
Frequently asked questions
How does the system know which guest is inactive?
Is it not annoying to write to someone who never came back?
What should a good win-back message say?
What happens when a guest replies with interest?
Can I repeat the win-back campaign every season?
How much does it cost to contact my entire historic base?
Talk to your guests without paying for every message
Book a demo and watch Guest Sender run a campaign with the audiences from your own CRM.