Five automations every hotel should have

There are five messages every hotel should send and almost no hotel sends, because doing it by hand demands a memory and a discipline no front desk has. Automation exists exactly for that: messages that fire on their own when a guest meets a condition, every day, with nobody having to remember.

One: the pre-arrival welcome

Days before check-in, a message welcomes the guest and offers what they were going to need: transport, spa, breakfast. It is the message that generates the most revenue per send, because it lands in the window when the guest is planning and deciding. In Guest Sender it is the pre-arrival automation.

Two: the birthday greeting

On the exact day, with the name of the guest, no aggressive offer. It is the message with the best effort to benefit ratio in all of hotel marketing: it costs nothing, nobody else sends it and the guest remembers it. The birthday automation fires it every morning for the guests celebrating that day.

Three: the post-stay review request

After checkout, while the experience is still fresh, a thank you with the invitation to leave a review. The happy guest almost never reviews on their own initiative; the upset one always does. This message corrects that asymmetry by asking the happy guest at their best moment.

Four: the invitation to return

In the same post-stay message or shortly after, the open door for the next visit. It looks like a minor detail and it is pure strategy: the guest who books direct on their second visit no longer pays an intermediary commission. In Guest Sender, the post-stay automation covers the review and the invitation in one well written message.

Five: the win-back

When a guest has gone too long without returning, a warm reminder with a reason to come back. Your historic guest base is the most profitable audience you have, and this automation is what keeps it alive.

The rules that make them work

• At most one message per guest per period: constancy without saturation is what sustains the channel.
• All of them respect the Safe Pace: local hours from 8 to 19, spaced sends and automatic brakes.
• The guest name in every message, with a photo or video of the hotel when it adds value.
• Replies are handled by the artificial intelligence receptionist on the spot, at any hour.
• The opt-out is one word: whoever writes “baja” or “stop” is out automatically.

Set the five up in one afternoon and let them work. In a few weeks, review the read and reply metrics of each one: you will see which produces bookings, which produces reviews and which produces smiles. All three pay.